Internet Service Providers (ISPs), like Google, Yahoo, and Microsoft, use DKIM and SPF authentication as a way to scan incoming emails for spam or spoofed addresses. Emails that fail authentication are more likely to arrive in a spam or junk folder.
To help ensure your campaigns reach your recipients' inboxes and to make your campaigns look more professional, you can set up custom DKIM authentication for your domain, and add Clever Elements to your SPF record.
If you have absolutely no idea what any of this means, print this out and give it to your IT group
1. Set the following CNAME
CNAME: cemsc._domainkey.<your-domain> -> dkim.cemsc.net
A DNS lookup (via https://www.dnswatch.info/) should then return the following:
dig @22.214.171.124 txt cemsc._domainkey.<your-domain>
cemsc._domainkey.<your-domain>. 10799 IN CNAME dkim.cemsc.net.
dkim.cemsc.net. 10799 IN TXT "v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCxh/wac8qdWSP+ZVjiPwhS3WLOWVCbHHhzHAOneP2V2HV9rcDv205ycuce5v93CC4c7pfU38/l0A1cjVV0xkLWpZTfVd2l+OB9sZ5kzSU3AyO/HQVYQKy2BectmKLdNY/yzn11KTgfcz8IS5L5VD9hyB0PQEGpfl7mEspa4XiiZwIDAQAB"
3. Notify us
After you've done the steps above, notify us. We'll have to make a minor adjustment for your account.